If your email campaigns are not performing well, it could be because of a low sender rank. This means your emails might be marked as spam or not reaching your audience at all. Fixing this issue on Wix is simple if you follow a few clear steps.
Understand the Problem
A bad sender rank happens when email providers think your messages are spam. This could be due to:
- Sending too many emails at once.
- Using incorrect email settings.
- Not following email marketing rules.
Step 1: Clean Your Email List
Always send emails to active users. Remove invalid or fake email addresses from your list. This helps reduce bounce rates. Tools like NeverBounce or ZeroBounce can check if your email list is valid.
Step 2: Set Up Proper Authentication
Email providers like Gmail or Yahoo check if your emails are safe. Set up:
- SPF: It shows your email comes from a trusted server.
- DKIM: It confirms your email is not changed during sending.
- DMARC: It protects your domain from fake emails.
You can add these settings in Wix by:
- Going to your Wix dashboard.
- Navigating to the email marketing section.
- Following the authentication setup guide.
Step 3: Avoid Spam Triggers
Words like “Free,” “Limited offer,” or “Click now” can make your email look suspicious. Avoid too many links or images in your email. Keep your content balanced with text and visuals.
Step 4: Use a Custom Domain
Sending emails from a free email domain like @gmail.com looks unprofessional. Instead, use your domain name. For example, if your website is gohotdeal.com, send emails from info@gohotdeal37.com.
Step 5: Test Before Sending
Before sending bulk emails:
- Send a test email to yourself.
- Check if it goes to the inbox or spam folder.
- Use tools like MailTester or GlockApps to check deliverability.
Now that you understand the basics, let’s move further. Fixing a bad sender rank requires monitoring and small changes over time. This section will include a detailed table to make the process easier to follow.
Step 6: Monitor Email Metrics
Email performance metrics tell you if your emails are working or failing. Here are three important ones:
- Open Rate: Percentage of users who open your email.
- Click Rate: Percentage of users who click on a link in your email.
- Bounce Rate: Percentage of emails that fail to deliver.
A high bounce rate or low open rate can hurt your sender rank. Track these metrics using Wix’s analytics or email marketing tools like Mailchimp.
Step 7: Send Emails in Small Batches
Avoid sending thousands of emails at once. Sending too many can make email providers suspicious. Instead:
- Divide your email list into smaller groups.
- Send emails to one group at a time. This process helps improve your sender rank.
Step 8: Keep Your Content Engaging
Boring emails lead to fewer clicks. To engage users:
- Write short, clear subject lines.
- Use a friendly tone in your email body.
- Add a clear call-to-action (e.g., “Shop Now” or “Read More”).
Step 9: Stay Compliant with Email Rules
Every email must follow legal rules like:
- Adding an unsubscribe link.
- Including your business name and address. These rules are part of laws like GDPR or CAN-SPAM. Wix includes these features by default, but double-check them in every email.
Quick Guide Table
| Problem | Cause | Solution |
| High Bounce Rate | Invalid or fake emails | Use email cleaning tools (e.g., ZeroBounce). |
| Emails Marked as Spam | Spammy words, too many links | Avoid spam triggers; write balanced content. |
| Low Open Rate | Boring subject lines, unclear sender name | Use engaging subject lines and sender names. |
| Poor Deliverability | Missing SPF, DKIM, DMARC | Add authentication settings in Wix dashboard. |
| High Unsubscribe Rate | Irrelevant or too frequent emails | Send targeted and relevant campaigns. |
Step 10: Use Segmentation
Not every email fits all users. Segment your email list based on:
- Location.
- Purchase history.
- User interests. This improves engagement and reduces unsubscribes.
You’re now equipped with the essential steps to improve your sender rank. The final section covers tips to maintain a good sender rank, the conclusion, and FAQs to clarify common doubts.
Step 11: Maintain a Consistent Sending Schedule
Sending emails regularly helps build trust with email providers. Avoid sending too many emails in one week and then none for weeks. Create a consistent schedule, such as:
- Weekly newsletters.
- Monthly updates. This consistency improves sender reputation over time.
Step 12: Test Your Emails Frequently
Even after fixing issues, your emails might still land in the spam folder. Regular testing ensures everything is in place. Use testing tools to:
- Check for spam triggers.
- Verify authentication records (SPF, DKIM, DMARC).
- Preview emails across devices (desktop and mobile).
Step 13: Use Feedback Loops
Feedback loops let you monitor complaints. Some email providers offer these services, notifying you when users mark your email as spam. Address these complaints by:
- Removing such users from your list.
- Improving your email content and relevance.
Conclusion
Fixing a bad sender rank on Wix Email Marketing takes time but is achievable. By cleaning your email list, setting up authentication, and following good practices, your emails will have a better chance of landing in inboxes. Remember:
- Always test before sending.
- Monitor metrics regularly.
- Stay consistent with your schedule.
With these steps, you can ensure your email campaigns perform well and reach your audience effectively.
FAQs
1. What is sender rank, and why does it matter?
Sender rank is your email reputation. It affects whether your emails go to the inbox or spam folder. A good rank improves deliverability, while a bad rank reduces it.
2. How often should I clean my email list?
Clean your email list every 3-6 months. Remove inactive, invalid, or fake email addresses regularly.
3. What tools can help improve my sender rank?
You can use:
- MailTester: For spam checks.
- ZeroBounce: For cleaning email lists.
- GlockApps: To test deliverability.
4. Can I improve sender rank immediately?
Improving sender rank takes time. Following good practices consistently can show results in a few weeks.
5. Why are my emails still landing in spam despite fixes?
It could be due to:
- Poor email content (spammy words, too many links).
- Low engagement from your recipients.
- Missing authentication settings (SPF, DKIM, DMARC).
